Fortune at the Bottom of the Pyramid --- C.K.Prahlad and Stuart L. Hart

Fortune at the Bottom of the Pyramid --- C.K.Prahlad and Stuart L. Hart

The idea behind this path breaking management paper is that Third World Countries are just simply not poor. there is potential in them. A huge Market waiting to be Tapped. If only the world's wealthiest companies buck up, introduce products with lower price, i.e. easily affordable by majority of the population of the Third World countries then , there is a big Fortune at the Bottom of the Pyramid of Customer Class. To quote the authors ....

" Low income markets present a prodigious opportunity for the world's wealthiest companies --- to seek their fortunes and bring prosperity to the aspiring poor."

Saturday, June 2, 2007 by Hari
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